Project Description

The Fashion League is a business hosted by the Art Institutes around the nation designed to promote the fashion department, students, and their work. The goal was to successfully establish a brand identity for the Fashion League that speaks professionally toward possible employers and the general public. Simple, clean, and tasteful graphics allow the fashion to take the spotlight, therefore, promoting students and their work. Collateral like posters, postcards, and handbills use photography to attract quick attention from the viewer. The brand style guide defines all necessary aspects of the Fashion League brand required to keep a consistent aesthetic. Simplicity, cleanliness, and tastefulness continues to show through the style guide with the use of simple design elements, generous white space, and clean typography.