Project Description

Project Description

Another holiday year for T-Mobile brought a new set of challenges and explorations. I had the pleasure of teaming up again with WONGDOODY Seattle, where I was tasked with leading the 3D design of the 2019 holiday theme. Bells. During the creative process, we iterated through hundreds of bell designs and lighting options, ultimately landing on the final 3D Bell that lived in T-Mobile retail stores across the country. I was also tasked with 3D animation and exploration, resulting in the joyful ringing for the in-store hero assets.


Creative Direction: Monkey Watson, Austin Anderson
3D Design: Ian “Rip” Van Winkle
3D Animation: Ian “Rip” Van Winkle, Dan Kelly
2D Animation: Emma Fransworth

Bell Design Process

Pattern Exploration

Early Styleframes