Too many companies are focusing their attention on building The Store of the Future, when they should be focusing on the ever-changing customer. I was tasked with art directing, animating, and leading a group of animators to showcase WONGDOODY’s unique and advantageous perspective on retail advertising – as well as promoting their production capabilities. Our goal was to visually show WONGDOODY’s people-focused approach to retail. As such, we took a highly visually centered approach.